Beeldschoon x Bredants

Client Beeldschoon Breda  | Artist Florentijn Hofman | Augmented Reality Studio APVIS

Intervention by Beeldschoon Breda: 800 Ants Come to Life in Augmented Reality

Studio APVIS created the augmented reality experience for this project on behalf of Beeldschoon Breda.

The cheerful red ants by Florentijn Hofman along the route from the train station to Valkenberg Park spark the imagination. Many children love following them, which inspired Beeldschoon Breda to enhance the experience with a digital element.

Visitors can scan a QR code to bring the ants to life. The ants grow larger and start moving, creating an interactive and immersive experience!

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